The Asian Word curates and produces live literature events, mainly focused on writing about Asia or Asians, from the eastern Mediterranean to the Pacific. Founded by Adrienne Loftus Parkins, The Asian Word brings the genre of Pan-Asian writing to the British public to promote understanding of the varied cultures of that vast continent, and to foster understanding of Asian communities in Britain. The Asian Word run individual events, themed series and festivals focusing on fiction and non-fiction writing about Asia, Asians and Asian diaspora. They also run the Asia House Festival of Asian Literature, which is the only festival in the UK dedicated to writing about Asia and Asians. It takes place annually in May at Asia House in Marylebone, central London. The Asian Word also creates events for museums, galleries, theatre groups and other literature festivals and programmes.